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    • Founded Since 1980

    Company Description

    Who We Are

    Home Choice International plc is an investment holding company incorporated in Malta and listed on the JSE Limited. It was established  in 1980 and has grown from a mail order start-up company into an omni-channel home-shopping and financial services group.

     Home Choice Vision

    To offer innovative retail and financial services products to the growing African middle class through digital platforms.

    Home Choice Values

    Our six values underpin the way the group conducts its business.

    • Keep innovating
    • Think like an entrepreneur
    • Keep it real
    • Raise the bar
    • WOW our customers
    • Play as a team