In 2003, Growing up in an informal settlement of Ivory Park, Lekau Sehoana didn’t have any Shoes to wear. He saw an old Torn Sneaker, he redesigned it using Denims and Polyurethane. The Sneaker became a hit and people started ordering it. Making an entry into the Shoe Making business and exchanging Pain with Profit , for the next 5 Years of his High School Years.
16 years later in 2019, the commercial Brand was born and he named it DRIP. The concept behind the Name and branding of this Footwear business comes from the modern day usage of words. Changing meaning of words to a whole different meaning, to make the word cool or what its being changed to even cooler. Drip means drops of Liquid although In urban street culture it means looking nice, having high fashion senses, Ukotini, style or being highly fashionable.
We blend very good with the new climate of business and social Media, Influence, Modern Street Culture and Trends. Thus our name is trendy and we have adapted to the current wave of Lifestyle and Fashion unlike 16 Years ago, even though our DNA and Principles still remain that of 2003.